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Is Your Business Prepared for a Crisis? Probably Not.
Here's How to Fix That Before It's Too Late.
"The media training alone is worth 10x the price of the course. When a reporter ambushed me about a disgruntled ex-employee, I knew exactly what to say (and what not to say). It completely changed the narrative and saved our reputation."
- Jennifer T., Owner of Bright Start Childcare
Why You Can't Afford to Wait!
Right now, you might be thinking: "This sounds great, but I'm too busy to deal with it right now. I'll get to it later."
That's exactly what thousands of business owners have said... right before crisis struck and they weren't ready.
The hard truth is, you don't get to choose when a crisis will hit. But you do get to choose whether you'll be prepared for it.
Consider this:
40% of businesses never reopen after a major crisis or disaster.
75% of companies without a crisis plan fail within 3 years of a major incident.
It takes an average of 47 weeks to rebuild reputation after a crisis.
The stock price of companies that handled crises poorly dropped an average of 15% within a year.
Can your business afford those kinds of losses? For most small and medium-sized companies, the answer is a resounding "NO."
The good news is, it doesn't have to be that way. With CrisisTrak, you can protect everything you've built and ensure your business not only survives but thrives in the face of any challenge.
Dear Fellow Business Owner,
You've worked hard to build your company. Long nights. Early mornings. Sacrifices big and small.
But in an instant, it could all come crashing down
A disgruntled employee posts a viral video.
A product defect leads to injuries.
Your data gets hacked.
A natural disaster strikes.
Will Your Business Survive the Next Crisis?
And when crisis hits, most small and medium-sized businesses aren't ready. They scramble. They panic. They make costly mistakes that damage their reputation, lose customers, and sometimes sink the entire company.
Why? Because they never saw it coming. They were too busy with the day-to-day to plan for the unthinkable.
But here's the cold, hard truth:
Something bad WILL happen to your business. It's not a matter of if, but when.
The only question is: Will you be ready when it does?
Introducing CrisisTrak:
Your Complete Crisis Management System
CrisisTrak is a proven framework developed over 20 years of managing crises for Fortune 500 companies and high-profile politicians. Now, for the first time ever, we've adapted this powerful system for small and medium-sized businesses like yours.
This isn't just another "Crisis Communications" course. CrisisTrak is a complete system for:
Preventing crises before they happen.
Preparing your entire team to respond effectively.
Managing the crisis to minimize damage.
Emerging stronger on the other side.
Why Most Businesses Fail in a Crisis
When disaster strikes, most companies make the same mistakes:
They have no plan in place, so they're making it up as they go along.
They don't know who should be doing what, leading to chaos and confusion.
They say the wrong things (or nothing at all), damaging their reputation.
They focus only on the immediate problem, ignoring long-term consequences.
They let emotions and panic drive decision-making instead of strategy.
The result? A bad situation gets much, much worse.
But it doesn't have to be that way. With the right preparation and framework, you can navigate any crisis successfully. That's exactly what CrisisTrak gives you.
The CrisisTrak Difference: Real Crisis Management
Most "crisis management" focuses solely on reacting after something has already gone wrong. But by then, it's often too late.
CrisisTrak is different. We call it "Real Crisis Management" because it's a proactive, ongoing process that becomes part of your company's DNA.
Here's how it works:
Prevention
We help you identify potential risks and take steps to stop crises before they start.
Preparation
You'll develop a customized crisis plan and train your team so everyone knows exactly what to do.
Response
When crisis hits, you'll have a proven framework to manage it quickly and effectively.
Recovery
We show you how to rebuild trust and come back stronger than ever.
Learning
Each crisis becomes an opportunity to improve and refine your process.
This comprehensive approach is why CrisisTrak has been trusted by some of the world's largest companies and most visible public figures. And now, we've tailored it specifically for businesses like yours.
What You'll Get With CrisisTrak
The CrisisTrak course includes:
9 in-depth video modules covering every aspect of crisis management.
Downloadable worksheets and templates to build your custom crisis plan.
A step-by-step framework for identifying and mitigating potential risks.
Proven communication strategies for internal and external audiences.
Media training techniques used by Fortune 500 CEOs.
Real-world case studies and examples you can learn from.
Lifetime access to course updates and new material.
Plus, you'll get these exclusive bonuses:
Crisis Simulation Exercise: Put your new skills to the test in a realistic scenario.
Done-for-You Templates: Key messages, press releases, and more – just fill in the blanks.
Private Facebook Group: Connect with other business owners and get your questions answered
What Others Are
Saying About CrisisTrak
"CrisisTrak saved our business"
"CrisisTrak saved our business, plain and simple. When we had a major product recall, I thought we were done for. But thanks to the framework we learned, we not only made it through – our sales are actually up 20% from where they were before the crisis."
- Sarah L.,
CEO of MedTech Solutions
"CrisisTrak opened my eyes"
"As a small business owner, I never thought I needed crisis management. Boy, was I wrong. CrisisTrak opened my eyes to risks I never even considered and gave me a blueprint for handling them. Now I sleep better at night knowing we're prepared for anything."
- Michael R.,
Founder of GreenGrow Landscaping
"Media training alone is worth 10x the price of the course"
"The media training alone is worth 10x the price of the course. When a reporter ambushed me about a disgruntled ex-employee, I knew exactly what to say (and what not to say). It completely changed the narrative and saved our reputation."
- Jennifer T.,
Owner of Bright Start Childcare
Your Investment in Peace of Mind
By now, you're probably wondering what an investment in CrisisTrak looks like.
Consider this:
The average cost of a data breach for small businesses is $200,000.
A single product recall can easily run into the millions.
Just one viral social media post can sink your sales overnight.
Any one of these scenarios could devastate your business. And that's not even counting the countless hours of stress and sleepless nights that come with navigating a crisis unprepared.
Large corporations routinely pay $50,000 or more for crisis management consulting. But we wanted to make CrisisTrak accessible to businesses of all sizes.
That's why we're offering the complete CrisisTrak system for a one-time investment of just:
$1,997
That's less than $6 a day to protect everything you've built.
And to make it even easier, we also offer a 3-pay option of $797 per month.
The Choice Is Yours:
Right now, you're at a crossroads. You can:
Do nothing and hope a crisis never happens to you (despite the overwhelming odds that it will).
Try to cobble together your own crisis plan using free resources online (and pray it's good enough when the moment comes).
Invest in CrisisTrak and get a proven system trusted by some of the world's most successful companies and leaders.
The choice is yours. But remember – when crisis strikes, it will be too late to prepare.
Don't leave the fate of your business to chance. Take control with CrisisTrak today.
Here's How to Get Started
Getting started with CrisisTrak is easy:
Click the "Enroll Now" button below.
Choose your payment option (one-time or 3-pay).
Create your account and get instant access to all course materials.
Within minutes, you'll be on your way to crisis-proofing your business.
Remember, crisis doesn't wait. Neither should you. Enroll in CrisisTrak now and sleep better knowing your business is prepared for anything.
To your success,
Mike Swenson
Founder, CrisisTrak
P.S. Still on the fence? Consider this: What would a major crisis cost your business right now? Lost sales? Damaged reputation? Legal fees? The price of CrisisTrak is a drop in the bucket compared to what you stand to lose if you're caught unprepared. Don't wait until it's too late. Enroll now and protect everything you've worked so hard to build.
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